‘Labour’ on The Sun: Wrong on Hillsborough. Wrong on Labour

In amongst all the brou-haha about the Sun switching its mealy-mouthed allegiances to the Tories is one interesting little detail that was spotted over on Currybet.

It suggests that Labour and The Sun are already at war using Adwords as a battleground. The Google platform allows advertisers to buy up search keywords that will ensure a link to the advertiser’s site is displayed alongside search results.

Labour and The Sun have clearly been busy buying up ‘Labour’-related keywords, with the result that the first Adword entry is for the Labour Party under the title ‘You can’t trust The Sun’.

Underneath are the words ‘Wrong on Hillsborough. Wrong on Labour”.

Why does Liverpool boycott the Sun?

I’m not going to get in the detail of the Hillsborough disaster, which is nearing its 25th anniversary in April.

I was 11 at the time and don’t remember a lot about it, aside from finding the names of the roads and ends associated with the tragedy disturbingly memorable. Liverpool Guild of Students, of which I was a member, had a memorial on the wall as a tribute to a student lost on that day.

I do not and cannot really relate to the way Hillsborough affected Liverpool, so I have no right to intrude on, or share in, that grief. That emotion is obvious every day when another stack of Sun newspapers goes unsold in Liverpool.

I was playing cricket last year when I expressed surprise that someone had brought along a copy of the Sun and subsequently spent some time explaining why to some local Liverpool lads. They were as shocked by the story as I was that they didn’t already know.

All of which brings me onto the role of the Sun and more specifically, Kelvin Mackenzie.