In amongst all the brou-haha about the Sun switching its mealy-mouthed allegiances to the Tories is one interesting little detail that was spotted over on Currybet.

It suggests that Labour and The Sun are already at war using Adwords as a battleground. The Google platform allows advertisers to buy up search keywords that will ensure a link to the advertiser’s site is displayed alongside search results.

Labour and The Sun have clearly been busy buying up ‘Labour’-related keywords, with the result that the first Adword entry is for the Labour Party under the title ‘You can’t trust The Sun’.

Underneath are the words ‘Wrong on Hillsborough. Wrong on Labour”.