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Liverpool’s new 09 skyline logo: redux

 March 27, 2009    Robin Brown     1 Comment
 Capital of Culture, Liverpool media, Regeneration     branding, finch, How Do, Liverpool, liverpool logo, liverpool vision, phil redmond, ripple effect, uniform

There’s some fascinating stuff over at How Do regarding the conception of the new logo, which has been given a rather mixed reception.

Since my media nodes, and time, are naturally limited I failed to get any sort of inside scoop, but How Do reports a number of interesting factoids, including:

• Finch was originally to be awarded the pitch without it being put out to tender, resulting in some understandable consternation from other agencies in the region

• A second pitching stage saw three agencies bidding for the roll-out of the branding and launch, using the logo already designed by Finch

• An original strapline reading ‘Alive with Imagination’ was removed when it met with ‘a pretty poor reception from everyone unfortunate enough to have seen it’

• A number of companies competed for various components of the brief, which seems bafflingly complicated

• Phil Redmond has had nothing to do with the branding. He is apparently in a huff after disagreeing with the direction of the branding

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