You know, Tesco isn’t all bad. Well, OK it is – but a new Tesco store isn’t the end of the world.
However, a new Tesco store on Hope Street – slap bang in the middle of the ‘cultural quarter’, connecting two astonishing cathedrals, host to the iconic Philharmonic Hall, Everyman Theatre and Philharmonic pub and blessed with its own street festival – is a bloody awful prospect.
Announced at a time when the city council has somehow allowed a developer to destroy Josephine Butler House, the prospect of another sodding Tesco store blighting the otherwise-stunning thoroughfare is a depressing one.
Capital of Culture
, Liverpool media
, How Do
, liverpool logo
, liverpool vision
, phil redmond
, ripple effect
There’s some fascinating stuff over at How Do regarding the conception of the new logo, which has been given a rather mixed reception.
Since my media nodes, and time, are naturally limited I failed to get any sort of inside scoop, but How Do reports a number of interesting factoids, including:
• Finch was originally to be awarded the pitch without it being put out to tender, resulting in some understandable consternation from other agencies in the region
• A second pitching stage saw three agencies bidding for the roll-out of the branding and launch, using the logo already designed by Finch
• An original strapline reading ‘Alive with Imagination’ was removed when it met with ‘a pretty poor reception from everyone unfortunate enough to have seen it’
• A number of companies competed for various components of the brief, which seems bafflingly complicated
• Phil Redmond has had nothing to do with the branding. He is apparently in a huff after disagreeing with the direction of the branding