Imagined conversations on Liverpool new logo:
“So, we need a logo that mixes the old with the new, the vibrant with the classical, old architecture versus the new architecture. The Beatles AND The Wombats, The Cavern AND Cream, Protestant AND Catholic, Liverpool AND Everton, Yosser Hughes AND Danielle Lloyd, Yin AND Yang, forward not backward, blue and, er, light blue.”
“And we need to have some horrible tower blocks in it for, y’know, business and shit.”
“How about a two-tone pictures of some cool Liverpool landmarks, plus those shit tower blocks?”
“Wouldn’t that look like the Thames TV logo?“
“Yes. But lets get some slebs in to tell us what they think of it. Say Abby from The Zutons, that bloke from Cream, some woman who owns a boutique and the director of the School for Tropical Medicine.”
“What have they got to do with it?”
“Absolutely nothing, but we’ll call them brand ambassadors and say they form a wide cross-section of Liverpool society.”
“Love it! OK, I’ll send this down to design. By the way, how much are we going to charge for this?”
“Oooh. 50 grand? Plus £20K for research. There’s a recession on after all…”
OK, in all seriousness there’s nothing to get hugely worked up about here – unlike Liverpool’s ‘Third Best’ slogan – I’m irritated that Liverpool is apparently now being branded with those bloody tower blocks, which amount to rich people’s playthings, and the font is obviously rubbish.
But although it’s traditional to have a punt at new logos (this one’s by Finch, who did the 08 logo), as any rent-a-gob can sound off about a scribbled logo, I don’t doubt the value of branding and marketing. But £70,000? Really?
If Liverpool Vision had any sense it would have launched a competition for graphic designers in the city to submit their own and give the winner a grand as a prize.
The result would be just as good and £69K could instantly go on something more sensible – a statue of Craig Charles perhaps?
Edit: There’s a new website up all about the new 09 branding. I don’t want to be pointlessly snarky, so I’ll offer up the following without comment:
So who are we? We’re genuine. The only front here is the waterfront. The only airs we put on are the tunes we play. Say what you mean, that’s what we say.