There’s no particular reason why this should be particularly annoying, it’s not the end of the world and it may be a one-off – but I don’t really want my experience of the web to become cluttered with desperate PRs trying to shill their rubbish to me and pretending to be someone else.
I’ve just been for a walk around the new Tesco on Hanover Street, as people seem to do when a shop opens nearby. “Have you been to the new Tesco?” they ask, as if there’s something other than a busy and joyless stress experience waiting for you when you inevitably go.
I’m reminded of scouse humour. Cheeky, funny and driven by a vague sense of righteousness. To a point. Beyond that it’s increasingly hard to separate from cruelty and bullying.
There are probably a hundred articles about how Twitter is a fertile breeding ground for spammers, scammers, paedophiles, swingers, socialists and Jonathan Ross. I haven’t experienced any of these but received quite a shock when Noel Edmonds started following me.