I’m inordinately amused by Liverpool’s new slogan: Liverpool: The UK’s third favourite city.
This appears in the new official city guide book, according to Liverpool.com, and will be splashed across 150,000 copies in tourist agencies globally.
The source of this proud claim? Conde Nast magazine’s Best UK Cities Awards, apparently, the recognised authority on the UK’s favouritest cities, I think you’ll agree.
It’s only a good job this source wasn’t used as inspiration for Liverpool’s slogan in 2003, when the city came 11th out of the UK’s favourite cities. Or a Daily Telegraph poll, which didn’t place Liverpool in the top six.
Sadly I’ve been unable to work out who the top two are, which is a pity because the suggestion that Manchester was voted in one of the top two spots is too delicious to contemplate.
I’ve stopped being surprised at Liverpool’s ability to repeatedly shoot itself in the foot, but this a cracker. What was wrong with a reference to the Capital of Culture or, much as it pains me to say it, Liverpool One?
And what’s wrong with Liverpool – The Pool of Life? Granted it’s a bit hackneyed, but Jung came up with that one, and it’s free.
Even a Liverpool: Calm Down would have raised a smile, as opposed to a nonplussed shrug.
Scousers rarely take too kindly to the idea that they’re second-best to anyone or anything, let alone third-best. That given, I can’t see this being a popular or long-lived slogan.
Although as a result of this excellent rebranding I look forward to LFC’s new slogan (Liverpool Football Club: Fourth best in the Permiership most years) and The Wombats’ (The Wombats: Worst anything ever).